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PRSA Western District Conference


“Getting From Idea to Action”
PRSA Western District Conference
Friday, April 8, 2005
Stardust Resort & Casino — Las Vegas, Nevada
Sponsored by the Las Vegas Valley Chapter

In today’s information-driven society, public relations practitioners have to compete for space in the public consciousness. We must develop effective messages and methods to reach beyond the psychological and physical barriers between our organizations and our target audiences.

However, just getting the information through is not enough these days. How do we go beyond increasing information levels and drive them to action? Whether we’re trying to start, stop or change a behavior, PR needs to do and be more in order to maintain relevance.

5/5/05 Update: Western District Wrap Up: PowerPoint presentations and evaluations now available.

Presenting Sponsors

Sierra Health Services, Inc., is a diversified healthcare services company that, through its subsidiaries, provides and administers the delivery of managed care benefit plans for employers, government programs and individuals representing over 560,000 people.

Headquartered in Las Vegas, Sierra is the largest managed healthcare organization in Southern Nevada and is publicly traded on the New York Stock Exchange under the symbol SIE.


Sprint offers an extensive range of innovative communication products and
solutions, including global IP, wireless, local and multiproduct bundles.

A Fortune 100 company with more than $27 billion in annual revenues in 2004,
Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone; and one of the largest 100-percent digital, nationwide wireless networks in the United States.


Headquartered in Las Vegas, Boyd Gaming Corporation (NYSE: BYD) is a leading diversified owner and operator of 18 gaming entertainment
properties, plus one under development, located in Nevada, New Jersey, Mississippi, Illinois, Indiana and Louisiana.

Exhilarating casino action, chart-topping entertainment, award-winning restaurants, beautiful environments and plenty of shopping and recreational pursuits -- a visit to any of Boyd Gaming's hotels and casinos offers a distinctive experience, coupled with an unrivaled attention to customer care.

 


PrimeZone Media Network is a press release newswire and multimedia service with one of the world's most extensive distribution networks. Since our inception, PrimeZone has helped fuel competition by offering superior service at the lowest price in the industry.

PrimeZone has been an industry trendsetter with many firsts in the industry. These "firsts" include a free online clip report; delivery of news via html emails; a newsline and website for Homeland Security releases; an online customer service center; the first to eliminate a 15-minute delay in disclosing financial releases to all media; and the initial wire service to offer IR website management.

PrimeZone helps ensure its clients will be complying with disclosure requirements of the Security and Exchange Commission, including new Regulation FD and the Sarbanes-Oxley Act guidelines. PrimeZone helps companies, organizations, groups and PR agencies reach media throughout the globe. Its distribution network includes thousands of daily and weekly newspapers, wire services, online sites/databases, as well as hundreds of thousands of financial desktops.

PrimeZone is the only press release wire to offer its own investor relations website service, as well as webcasting, teleconferencing, interactive annual reports, EDGAR filings products, broadcast fax and email -- including html emails and email tracking.

PrimeZone's breadth of services and its commitment to excellence makes it uniquely positioned to fully serve the needs of our clients and the media now and in the future.


 

 

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