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PR
News Feeds
Browse these items from PR sources, experts and industry leaders,
courtesy of PRSA Las Vegas Valley Chapter. Some blogs, some
news releases, some great ideas for your PR programs.
Strategic Public Relations
Focused on public relations strategy within integrated marketing communications. Hosted by Kevin Dugan since July 2002.
Satisfied Customer Tell Three Friends, Angry Customers Tell 3,000 | BOOK REPO...
Pete Blackshaw is a tireless evangelist detailing the power shift between company and consumer.In the early 90s, Blackshaw began tapping into new technologies to increase the level of consumer engagement while working in the California legislature. F...
"...kind of a big deal" | Friday Flickr Fix/Four Links | 01.02.09
When Ron Burgundy said “I don't know how to put this, but I'm kind of a big deal,” he believed it. I on the other hand refuse to believe my own press. But there have been a few self-serving links of note recently that I shamelessly humbly offer u...
Let’s p0wn 09
"PR's here today and gone tomorrow. It don't mean nothing."When I read the above quote from a 42-year public relations industry veteran upon his retirement, my jaw dropped and my blood boiled.To be fair the 72-year old pro was pointing to a career ac...
Cincinnati is Hungry for (Social Media) Breakfast
Social Media Breakfast, Bryan Person’s experiment, has spread worldwide and Cincinnati’s version has brought together a great list of speakers, sponsors and attendees. Person founded Social Media Breakfast in August 2007 as “an event where soci...
5 New Twitter Tools You Can Use
Here’s a how-to post on some Twitter tools worth checking out. Keep in mind these are just the latest, “new to me” tools. This is not an exhaustive list and just the tip of the Twitter iceberg. Friend Or Follow: Some folks have a fairly OCD mat...
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a shel of my former self
blogging at the intersection of communication and technology
Communication students need mentors; you can be one
A short form is all you need to complete in order to become a mentor to a communications student
The Hobson & Holtz Report - Podcast #411: January 5, 2009
The Hobson & Holtz Report - Podcast #411: January 5, 2009
PR skills of the future
Ogilvy video and John Bell post offer worthwhile insights into the skillset you?ll need to practice PR in the years ahead.
Starting the Fifth Year of the FIR Podcasts
Monday begins Year 5 of our four-year podcasting adventure.
The Hobson & Holtz Report - Podcast #410: January 1, 2009
The Hobson & Holtz Report - Podcast #410: January 1, 2009
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PR Studies
The selfless meme
In response to Adam Lewis's request at Flawless Buzz:1. What is the one piece of advice you would give to someone entering the world of PR?Find a way to add value. If you're a consultant, what can you uniquely offer...
Call for contributions: Behind the Spin magazine
We're looking for ideas and writers for the next two major updates of Behind the Spin. March 2009: Public Sector PR (local government, health service, police etc) June 2009: PR consultancies & technology sector PR As well as these changing...
Book review of the year
On the last day of 2008, here's my pick of the most interesting and provocative books about - or of relevance to - public relations published this year (first posted at PROpenMic).1. Here Comes Everybody, Clay Shirky. Well-written, thought-provoking ...
She is the very model of the modern uni graduate
I've read much about Generation Y (and their sense of entitlement). Now it's time to paint a more positive picture, drawn from life. The description below is a composite; to preserve anonymity and to respect confidentiality, it's based on more...
In praise of free PR
Groundswell, Here Comes Everybody, Crowd Surfing, Tribes: some of the most interesting books published this year have referred to the significance of the amateur and the importance of bottom-up, organic campaigns. That's not to dismiss the importance...
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CorporatePR
Commentary on the theory and practice of public relations and organizational communications from Elizabeth Albrycht.
Reflections on A Year of University Teaching
In October 2007 I faced my first classroom as a teacher. It was a disaster. Maybe it was because I taught that class in French, from which I am far from fluent (even further back then). Maybe it was because the classroom was far too small for the 30-...
My Remarks from Today's Connect Conference
I don't usually write out remarks for the speaking that I do, but given I was Skyping in, I thought it best to do so. Here they are. Connect RemarksSeptember 20, 2008 “Engagement” is certainly an important concept today in the fields of marketing...
Brands as Media: Platforms for Value Creation
Back in April I wrote that I thought brands today have an opportunity to become media companies themselves: What is tremendously interesting here, is that consumer brand companies are finding themselves becoming media companies. Not in the traditiona...
Seminar on Innovation & Branding
I have been asked to teach a seminar on innovation and branding at ISCOM the first week of June. This is for students pursuing a fifth year (BAC +5) - kind of like a master's degree in the US. As part of the seminar, teams of students will give an or...
Book Review: Groundswell
I reviewed Groundswell, by Forrester analysts Charlene Li and Josh Bernoff, (thank you Jeremiah Owyang for offering me a review copy) for two purposes. The first was in my quest to find a good overall strategy book to use for my upcoming classes in n...
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